Low Gravity is an art direction program for a research lab working on lighter-than-air logistics. The visual language borrows the physics: type that floats a fraction above its baseline, photography shot at the exact hour the city lights come on, layouts with more lift than weight.

Ideas with less weight and more lift

The system launched with a film, a manifesto and a flotilla of test balloons over the harbor. The lab’s papers now travel further than its prototypes.